Hilton is launching a new college-themed brand that could have 400 locations

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Hilton is going back to school, but this time for undergrad. The company announced a new spinoff brand of Graduate Hotels called Undergraduate by Hilton. Positioned as an upper-midscale brand, Undergraduate by Hilton will focus on locations in college towns that “see consistent, year-round demand tied to tours, athletic weekends and campus gatherings,” according to…